How to Write an Effective Newsletter

Printed newsletters are a really easy way to contact your prospective and current customers. Research shows newsletters get four times the readership of adverts or brochures, and customers are seven times more likely to buy from you than an average member of the public. Make the layout of your newsletter inviting. Break up the copy with plenty of space and keep articles short. Choose your articles carefully so that each one promotes the correct image of your business. Decide whether the article is to reflect your expertise, customer care or some other aspect of your business. Get a balance between generic articles that would be of interest to your wider client base and those specifically about your products and services. Do not waste effort and space producing articles that are unrelated to your field. Also check that the views expressed in articles are unlikely to offend your customer base. Generate new leads by offering a free subscription to your newsletter on your business's marketing materials. Emphasize the news content and useful advice, and how it could benefit your prospective customer.